" The greatest glory in living lies not in never falling, but in rising every time we fall."
- Nelson mandela
About
It's been over a decade since I started my journey as a Creative. During this progression, I have worked and collaborated with top companies and startups, met amazing people, nailed Creative design, UI/UX design, Product design and Marketing challenges together with them.
Currently increasing my knowledge, understanding and skills from various courses on Chartered institute of Marketing, UI/UX skills via Memorisely, Coursera Master class and other relevant classes and courses. I have the willingness to learn more through trainings, workshops, seminars and personal research.
Experience
Senior Product Designer & Lead Designer
Craydel | Kenya
2024 - Present
Led end-to-end product design across web and mobile-research, prototyping, and usability. Designed the core student application flow, from account creation through university-application details to final submission, redesigned the homepage hero & mobile application to lift application conversion. As the sole designer, also produced the brand guidelines and all marketing design materials, and built the design system spanning six African markets (Kenya, Uganda, Rwanda, Burundi, Zimbabwe, Ethiopia) as the platform expanded.
UI/UX Designer & Marketing Lead
Social Discovery Group, Cupid media | Russia & Australia
2022 - 2024
I collaborated extensively with the Design team in Russia and Australia, Led the development of impactful brand advertisements, ensuring consistent and engaging visual storytelling. Spearheading and produce engaging visual designs for customer experience, UI concepts, user flows, wireframe and prototype generation, UI and UX research, and static design efforts. My role involved effectively communicating campaign objectives, timelines and deliverables to the developers, design and marketing team.
Design Expert Consultant
UN - HABITAT - UNITED NATIONS HUMAN SETTLEMENT PROGRAMME
2022 - 2023
Coordinated and designed brand project publications, digital and print collateral as well as presentations for the UN-HABITAT Urban Law & Governance team, supporting foreign-affairs and mission communications.
Creative Consultant
NIRAS - NIRAS International
2021
Consulting on market research, design various programme presentations and publications as well as brand visuals and advertisements.
Marketing lead, Designer & Online content producer
Ecom services limited, Cupid Media
2019 - 2021
I coordinated Social media marketing, advertising and applying digital marketing catered to the work required by Cupid media. I carried out branding tasks and coordinating with branding service providers to deliver necessary brand objectives to the company. Liaised with the parent company (Cupid Media) to communicate value and position, develop marketing strategy and growth, and train Kenya marketing team on the best marketing techniques.
Marketing & Design consultant
FOOD FOR EDUCATION.org
2017 - 2019
Part of the marketing team under the Non-Governmental organisation offering subsidised quality lunch meals to school children everyday to end classroom hunger and improve education outcome. Tasked with Producing website design, content, photography, print and digital collateral for their non profit projects
Education
Google UX Design
Coursera
UI/UX Masterclass
Memorisley
Sales and Business Development, Marketing and Brand strategy
Chartered Institute of Marketing
Business Growth Strategy | Content Marketing Dynamics
Torrens University Australia
Graphic Design, UI/UX & Video Design Master Class
Coursera, Udemy, Skillshare, Envato, Adobe Master Class
Bachelors of Business Information Technology
Jomo Kenyatta University of Agriculture and Technology | Btech, Business
Skills
UI Design
Mastery in Creating visually appealing and intuitive user interfaces.
Collaboration
Proven ability to collaborate effectively with cross-functional teams, fostering creativity and ensuring alignment throughout the design process.
Research
Adept at conducting thorough research, gathering insights to inform design decisions and ensure user-centered outcomes.
Interaction Design
Expertise in crafting seamless and engaging user experiences.
Visual Design
Expertise in crafting compelling visual designs that effectively communicate brand identity and enhance user experience.
Motion Design
Proficiency in motion design, creating dynamic animations and engaging visual effects that bring digital experiences to life.
Prototyping
Developing interactive models to test and refine user experiences before final implementation.
Project Management
Experienced in project management, efficiently coordinating tasks, timelines, and resources to deliver successful design projects on time and within budget.